In My Parents Basement

Bryan Acuff and Aaron Thedford, co-owners of Hutto-based In My Parents Basement, have been professionally selling “geek stuff” online since 2008. When they started they were in their early and mid-30s, but because of their business name some customers thought the men were two boys selling merchandise out of their parents’ basement, Acuff said. “Of all the [name] ideas, In My Parents Basement was the one that the two of us liked the best,” he said. “It’s a memorable name. It doesn’t necessarily describe us, but it describes the stereotype of the customer that we look for—the typical ‘nerd’. We […]

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Source: Community Impact- Round Rock