For some Austin-area business owners, Whole Foods Market’s sale to Amazon means more innovation, efficiency

For one area small business owner, Friday morning’s news about the acquisition of Austin-based Whole Foods Market by e-commerce giant Amazon means more innovation and efficiency. “It’s a marriage of super athletes,” said Round Rock Honey owner Konrad Bouffard, who until a few years ago stocked his local honey products on the shelves of Whole Foods Market. In a warehouse and production facility just west of I-35 and north of Hwy. 79, Round Rock Honey draws from hives mostly between Austin and Dallas, with some near Houston.

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Source: Community Impact- Round Rock